Foot Locker Extend NBA Contest Sponsorship
February 10, 2011
A mutli-year extension of a sponsorship deal between the National Basketball Association (NBA) and shoe retailer Foot Locker has been agreed, according to a report on Media Post.
Foot Locker will remain as title sponsor of the three-point contest at the yearly NBA All-Star game, a sponsorship the company has held since 2004. The contest has run ever since 1986 at the annual showcase game.
This year’s edition, which will take place on 20th February at the Staples Center in Los Angeles, will feature a ‘3 for 3 sweepstakes’ competition with entry available in Foot Locker stores, online, or via text. Prizes include cash and Foot Locker gift vouchers.
Spectators at this year’s All-Star game will be given Foot Locker ‘cheer cards’. The company will also be entitled to player appearances in stores in Los Angeles.