FLW Extends Motor Deal with BRP

November 30, 2012

FLW, the world’s largest tournament fishing organization, has announced a multi-year sponsorship renewal with BRP.

BRP, a world leader in the outboard engine market, will feature the Evinrude brand throughout the agreement. 

Evinrude will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

“FLW is extremely pleased to announce our continued partnership with BRP,” said Trish Blake, President of FLW Marketing Division. “The relationship reinforces the commitment both companies have to growing the sport of professional bass fishing. Our tournaments offer the perfect showcase to display the efficient, reliable Evinrude E-TEC motors that BRP is known for — motors that FLW Tour pros depend on day after day.”