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FloSports And Infront Agree On Rights For Tour De Suisse, Tour Of Flanders And Others

March 16, 2021

Infront and video streaming service FloSports have reached a wide-ranging agreement for the rights to some of the world’s top cycling, triathlon and athletics events.

The multi-year agreement covers a range of sports and properties including the Tour de Suisse, Tour of Flanders, Amstel Gold Race, Tour de Pologne, World Triathlon Championship Series, World Athletics Continental Tour and World Athletics Indoor Tour.

Amikam Kranz, Vice President Media Sales and Operations said: “FloSports has vast experience bringing the very best events to sports fans across both North America and Australia. This broad agreement ensures cycling, athletics and triathlon supporters from both regions have access to some of the best action in the world and we are delighted to be working alongside FloSports.”

Ryan Fenton, Director, Global Rights Acquisition, FloSports said: “FloSports’ partnership with Infront represents our ongoing commitment to the investment in global sports like cycling and track & field. We look forward to collaborating with the Infront team to bring these world class events to fans throughout North America and Australia.”

The Tour de Suisse and Tour de Pologne will appear exclusively on the streaming service in both North America and Australia whilst the Tour of Flanders and Amstel Gold Race will be co-exclusively broadcast in Australia by SBS. The agreement for all properties runs from 2021 until the end of 2024.

FloSports will also carry events from the World Athletics Indoor Tour exclusively in North America and Australia from 2021-2023, World Athletics Continental Tour exclusively in North America and Australia from 2021-2023 and World Triathlon Championship Series co-exclusive with World Triathlon in U.S. only from 2021-2024.

rights sponsorships