Florida Hospital Becomes Founding Partner of Daytona International Speedway
By Community | October 30, 2014
International Speedway Corporation today announced a multi-year partnership that will make Florida Hospital the second Founding Partner at Daytona International Speedway, as part of its historic $400 million DAYTONA Rising redevelopment project.
Providing high-quality medical services and new fan experiences at the “World Center of Racing,” Florida Hospital will inspire the community to race toward better health. Financial terms of the agreement were not disclosed.
“Florida Hospital’s mission, vision and reach make them an ideal partner,” said International Speedway Corporation Chief Executive Officer Lesa France Kennedy. “We look forward to connecting them with visitors and race fans year round.”
Beginning in January 2015, Florida Hospital will be the exclusive healthcare provider of Daytona International Speedway, which includes providing medical equipment and personnel for all events, managing the care center operations and providing ambulances to handle emergency situations.
Arriving in a Toyota Camry pace car, Daytona International Speedway President Joie Chitwood III and Florida Hospital Volusia/Flagler CEO Daryl Tol shared the unprecedented announcement on the West end of Daytona International Speedway’s frontstretch.
The massive DAYTONA Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, will be complete by January 2016. The project will transform the Speedway into the world’s first motorsports stadium with premium amenities and attractions unmatched in the industry.
The Florida Hospital brand will be represented on one of five special entrances called fan injectors, including more than 20,000 square feet of engagement space. Within this injector, Florida Hospital will have a presence in one of the “neighborhoods” which will encompass retail and dining areas, as well as dozens of video screens to provide fans with non-stop views of on-track action.
“This is more than a sign on the building; this is a true partnership. Florida Hospital will be integrated into the fan experience at the Speedway,” Tol said. “Through our partnership with the Daytona International Speedway, we’ll provide another key access point for health care in theDaytona Beach community where guests will experience Florida Hospital’s commitment to whole person health and wellness.”
In addition to serving as a Founding Partner of DAYTONA Rising, Florida Hospital will be an inaugural partner in ONE DAYTONA – a premier 190-acre mixed-use retail, dining and entertainment development across from Daytona International Speedway.
“Our partnership with Florida Hospital reinforces the immense appeal of the nation’s first true motorsports stadium to attract brands outside of the core sports arena,” said Daytona International Speedway President Joie Chitwood III. “We’re pleased to welcome Florida Hospital to Daytona International Speedway.”