Floki Spearheads Alfa Romeo F1 Team ORLEN’s Crypto Charge
February 24, 2022
Alfa Romeo F1 Team ORLEN is welcoming crypto meme coin Flokias a partner for the 2022 Formula One season. The deal, which will see Floki’s distinctive branding feature on the rear wing endplates of the C42 cars of Valtteri Bottas and Zhou Guanyu, will also see Floki partner Alfa Romeo F1 Team ORLEN Esports.
The new partnership will expand Alfa Romeo F1 Team ORLEN’s presence in the world of decentralised finance, one of the fastest growing markets worldwide, while also continuing Floki’spromotional efforts that have seen the brand advertised in mainstream media, international transport networks, and some of the world’s top football clubs.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN:
“Crypto and decentralised finance are some of the latest markets that have garnered attention in recent years, and they represent a huge potential area to grow business. We are proud to partner with Floki, one of the most innovative and engaging companies within this sector, for the 2022 season. Like Floki, we are innovators and we believe there can be a lot of overlap between our companies when it comes to principles and best practices, something we are very keen to explore.”
A spokesman for Floki commented:
“Alfa Romeo and Sauber Motorsport are iconic names in world of motorsport. With Guanyu Zhou making his Formula 1 debut in 2022 as the first ever Chinese driver in Formula One, alongside Valtteri Bottas, it is going to be an amazing season and Floki is proud to be a part of this historic moment. Both Alfa Romeo F1 Team ORLEN and Flokiare committed to the pursuit of excellence that leads us to proudly partner with the team during the 2022 Formula 1 season.”