FIVB and Dutch Olympic Committee Join Panel for Digital Media & Technology Masterclass

September 9, 2015

iSportconnect, capsule the world’s largest global private network of sports business executives, is delighted to announce Thomas van Schaik, Manager of Marketing and Commerce at the Netherlands Olympic Committee (NOC) and Motasem El Bawab, Digital Marketing Manager at the FIVB (International Volleyball Federation) as the first confirmed panellists for the Digital Media & Technology Masterclass in Lausanne.

The event is in association with the ASOIF (Association of Summer Olympic International Federations) and will be making its second appearance in the Swiss city on 28th September at the Maison du Sport International.

Before his current role at the International Volleyball Federation (FIVB), Motasem El Bawab was part of digital transformation projects for major clients in the CPG sector such as P&G, Heinz, Danone and Reebok/CCM.

Since July 2014 Motasem has been based in the FIVB Office in Lausanne Switzerland and has led their digital projects on their Social Media, Web and Mobile.

Motasem is currently the digital marketing manager of the FIVB, in charge of implementing digital marketing campaigns targeted to engage fans during major events such as the Volleyball World Championships in Poland, Italy and in the Netherlands for Beach Volleyball.

Thomas van Schaik was named as the manager of marketing and commerce at the Dutch Olympic Committee this month after spending almost 15 years in various roles at Adidas.

His most recent role at the sports brand was as global brand director where he was responsible for the 2014 FIFA World Cup, London 2012 Olympic Games and Leo Messi.

van Schaik specialises in sponsorship, athlete branding, real-time marketing & branded content.

iSportconnect Chairman Michael Cunnah said: “We’re excited to welcome Motasem and Thomas as the first panellists for the return of this event to Lausanne. They will provide a real level of expertise and insight for our delegates with their experiences in this sector.”

Andrew Ryan, ASOIF Executive Director said:  “With the digital landscape changing daily and innovative technology enabling unprecedented ways of presenting and experiencing sport, this event will enable IF experts to learn from the best in the industry and tap the full potential for their sports.”

The iSportconnect Digital Media and Technology Masterclass debuted in 2014 with successful events in London and Lausanne.

This Masterclass event will focus on current trends and developments within the industry, with first hand feedback from experts in the sector and discussions on the future of digital and technology within sports.

Invitation policy: An exclusive invite only event to Heads of Digital Media and Technology from International Federations, Governing Bodies, Teams/Clubs, Brands and other similar positions.

To register your interest please contact Sylvia-Line Lamaro at

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