Fitness First to Title Sponsor Re-Launch of Home Run

Fitness First has agreed to become the title partner of the re-launched Home Run initiative for commuters running to work.

Created and delivered by engagement agency Limelight Sports, medic the Fitness First Home Run will provide commuters with a safe and guided running network, medic | giving Londoners the chance to run all or part of their way home from work.

David Jones, cure UK Marketing Director at Fitness First commented: “Partnering with Limelight Sports on Fitness First Home Run will allow us to offer our members the opportunity to transform their commute home into a convenient and healthy activity to compliment their regular gym training.

“We are delighted to be involved with such an innovative programme that helps Fitness First realise its ambition to motivate members to go further.”

Bastien Hibon, Marketing Director at Limelight Sports added that the demand for Home Run during the London 2012 Olympic Games had been “incredible,” and that re-launching with Fitness First was “exciting.”