First Women’s Tour Of Scotland Brings On Baillie Gifford As Partner
July 8, 2019
Asset management firm Baillie Gifford has become the new lead partner for the first ever Women’s Tour of Scotland between August 9-11.
With its first major professional sports sponsorship, Baillie Gifford hopes that supporting women’s cycling will help bring it up to equal footing with the men’s and the Tour’s coveted yellow jersey will be sponsored by the investment management firm. Scotland’s Katie Archibald today unveiled the coveted Baillie Gifford Leaders Jersey, at their headquarters in Edinburgh.
The jersey is made from six recycled plastic bottles and is much like the forthcoming Tour de France traditional yellow jersey, but with a Scottish twist – a saltire design in blue and purple. It will be awarded to the leading rider at the end of each stage and the final race winner.
Lynn Dewar, Partner at Baillie Gifford said: “The new Tour resonated with us in many different ways. Treating people equally, teamwork, strong role models, health and environmental wellbeing, and endurance all match the core values of our firm.”
Jack Royle, Head of Partnerships at the Women’s Tour of Scotland, said: “Bringing a women’s professional race to Scotland before the men’s equivalent represented a landmark moment. We set out with a commitment to ensure it delivered equal pay to its men’s counterpart and wanted to put sustainability at the forefront of a professional race. It’s hugely exciting to be delivering on these objectives with the support of Baillie Gifford as our lead partner.”