First Domestic Sponsor for Rio Olympics

Brazil’s largest bank, Bradesco, has agreed on a deal with the Rio Olympics 2016 becoming the first domestic sponsor of the games.

The Rio 2016 Organising Committee for the Finance and Insurance Services set a minimum amount of $320m to be paid in sponsorship money and value-in-kind (products and services). Bradesco will be paying at least this amount to become an official sponsor of the 2016 event.

The deal will also include marketing rights associated with the Brazilian Olympic Committee with more information set to be revealed on the deal on Thursday. The details will be unveiled during the official launch of the Games domestic sponsorship programme.

President of the Organising Committee and the Brazilian Olympic Committee, Carlos Arthur Nuzman said, “This first partnership evidences the recognition of the significance of Rio 2016 Olympic Games as a unique platform and incomparable opportunity for a brand to boost public reach, gain new markets and leverage businesses”.

CEO of Bradesco, Luiz Carlos Trabuco was also keen to show his delight at the partnership stating, “In the eyes of the world, it [the Rio Games] is going to be the celebration of Brazil with its positive agenda, modernity, work, social inclusion, and economic development”.