Fiorentina Secures New Shirt Sponsorship Deal with Joma

Italian Serie A Club Fiorentina have announced a new shirt sponsor from the 2012/13 season, with Spanish sports clothing manufacturer Joma.

Joma replaces Italian brand Lotto and the deal is for a three season period.

Club Executive Director Gian Luca Baiesi expressed his gratitude to Lotto Sport Italia who had been supporting the club for the past 7 years whilst then moving on to augur a bright future with JOMA, a young and ambitious brand which is gaining strenghts in Italian football.

Under the contract between the parties, in force since 1 July 2012, Joma Sport will sponsor the sport’s first team and youth teams of all ACF Fiorentina and become the exclusive supplier of the Company with regard to material on race , training and representation. addition to the technical Joma Sport produce, commercialize and distribute among its sales channels a wide range of both free time and sportswear for men, women and children. 

Joma Sport brand will spread the ACF Fiorentina in all 70 countries in which the Spanish company has business presence. This partnership represents the most prestigious brand operation carried out by the Spanish in Italy and involves the input ACF Fiorentina in the large group of teams sponsored by Joma Sport around the world.

The club also announced that the new shirts will be launched on July 11 in Piazza Della Signora, with the theme, Vestiamo il David.