Final Four Games Deliver Big Audiences For CBS

April 8, 2019

The Final Four semi-final games in the NCAA Men’s Basketball Championships pulled big viewing numbers for American network CBS on Saturday evening.

The network’s average audience for the two games from 6 pm to 11 pm was far bigger than the other three major broadcast networks put together.

In the early game, Virginia’s victory over Auburn had 14.82 million viewers overall with a 20% share in the 18-49 demographic.

The victory of Texas Tech over Michigan State attracted 14.40 million with a 19% share among 18-49s.

The final will be played tonight in Minneapolis.