FINA Lands Chinese Water Brand As Global Sponsor

Chinese bottled water supplier NongFu Spring has become a global sponsor of the International Swimming Federation (FINA) in an agreement steered to conclusion by China Sports Media (CSM).

FINA and the brand have signed a four-year deal running until 2022, covering major FINA events.

NongFu Spring will support two editions of the FINA World Championships in 2019 and 2021, as well as two editions of the FINA World Swimming Championships (25m) in 2020 and 2022.

The sponsorship also covers four editions of the Diving World Series and four editions of the Swimming World Cup from 2019 to 2022.

Last year, CSM brought three regional sponsors on board for the Portuguese national football team and one for Argentina’s national team.

It also closed two sponsorship agreements currently ongoing for the China Super League and the three most recent sponsorship deals signed for M23 boxing super star Xu Can, who won the WBA featherweight title last month.