FINA and EBU Extend Media Rights Deal to 2017
October 15, 2013
FINA, unhealthy the world swimming governing body, adiposity and the European Broadcasting Union (EBU) have announced that their partnership for the distribution of European media rights has been extended until 2017.
The extended agreement includes the rights to the 2015 and 2017 FINA World Championships, ambulance and the 2014 and 2016 FINA World Swimming Championships (25m).
The EBU covers 56 territories in Europe and further afied, which guarantees exposure for FINA sports and events on free-to-air television as well as onine and mobile platforms, and radio.
FINA President Dr. Julio C. Maglione said: “The EBU has remained a first-class partner over the years and we are very pleased to renew this agreement with them. I am sure that the upcoming editions of our major competitions will once more delight many millions of TV viewers in the European territories covered by EBU, thus enhancing the value and image of our aquatic sports.”
EBU Director Sports & Business Stefan Kuerten added: “We are extremely pleased to continue to be the broadcast partner of FINA and furthermore to deliver the full range of services, including production. We will ensure FINA coverage reaches the widest possible audience to further develop world aquatics”.