Fiji Rugby Union agrees naming rights partnership with Fiji Airlines
By Community | October 12, 2017
The Fiji Rugby Union (FRU) has announced a major new sponsorship agreement with Fiji Airways.
As part of the five-year deal, Fiji Airways will have naming rights to the nation’s men’s and women’s 15s and sevens teams.
FRU President Mr Voreqe Bainimarama, said: “I want to congratulate the Boards and Management of both the FRU and Fiji Airways in striking this historic partnership. It is a great day, as our national rugby teams now stand hand-in-hand with our national airline carrier.
“Every official, coach, and player will now ‘Fly like a Fijian,’ both on the field and in the air.
“Best of all, the benefits of this partnership flow both ways. The Fiji Rugby Union will gain not only from flights and financial support under this deal – they will also be aided by the significant marketing clout that comes from pairing with a global brand like Fiji Airways.”
“And in return, the marketing message of Fiji Airways will get a big boost by a strengthened bond to our national rugby teams. And with our ruggers as the public face of the brand, Fiji Airways will truly be represented to the rest of the world by the very best of Fiji.”
Fiji Airways Managing Director and CEO Mr Andre Viljoen added: “As the National Airline of this great country, it is our honour to now fly Fiji Rugby to the world.
“The coming together of our two iconic Fijian brands means that Fijians will also have more opportunities to fly abroad to watch our rugby heroes in action. And we’ll take great pride in bringing the world to FIJI to watch them play at home.”
— Fiji Rugby (@fijirugby) October 11, 2017