FIFA’s João Fonseca: “Our Main Goal Is To Unleash The Potential Of The Football Community As A Whole”

In today’s world, data is the new currency, present in everything an organisation does, and football is fighting for attention against huge data-driven companies like Facebook and Netflix, according to FIFA Business Analysis Manager João Fonseca. To compete successfully, he says, football needs to get closer to the fans in order to understand them. Enjoy the interview on iSportconnect TV.