FIFA’s Director of Marketing to Speak at Soccerex Global Convention
September 7, 2011
Thierry will be speaking on the panel “Football ‘Brands’ the World” which will discuss international companies using football as a platform for brand leverage.
Thierry’s expertise in this field is unparalleled; as FIFA’s Marketing Director he is responsible for the strategic partnership between football’s governing body and some of world’s leading brands both in a B2B and B2C capacity. Before joining FIFA four years ago, Thierry spent nearly 26 years with adidas in France and in Germany where his posts included that of director (2003-2006) and vice president (2006-2007) of Global Football Sports Marketing.
Duncan Revie, CEO Soccerex, said: “To have someone of Thierry’s calibre join us on the ‘Brands’ panel is a great asset; his knowledge and experience of brand relationships is of the highest level and to have his input during the session will be a privilege for anyone who attends.”
The panel will focus on why brands consider football as a winning portal into domestic and international markets and breakdown the fundamental benefits of the using football as a platform to connect with consumers. Speakers on the panel will draw on relevant case studies to endorse their argument.
‘Football ‘Brands’ the World’ is just one session that makes up a impressive conference line up at this year’s Soccerex Global Convention. Other topics which will be discussed include all the latest news regarding the 2014FIFA World Cup™, Stadia, 1-2-1 discussions with some of the worlds football legends, Sustainability, Social Media, Performance and much more.
As well as this in-depth conference schedule, the Soccerex Global Convention will consist of a packed exhibition, a large range of networking events and a two-day Football Festival taking place in the Forte de Copacabana and the iconic Copacabana beach, Rio de Janeiro.