FIFA Struggle to Acquire New World Cup Sponsors Due to Corruption Crisis

FIFA has admitted their search for new World Cup sponsors is proving difficult due to the current corruption crisis engulfing the governing body.

World football’s governing body is keen to get sponsors on board for the 2018 World Cup in Russia and hasn’t secured any deals since the conclusion of the 2014 tournament in Brazil.

Speaking ahead of the 2018 World Cup qualifying draw in Russia this weekend, FIFA secretary general Jerome Valcke today said the search was being hindered by the crisis and doesn’t see any announcements being made soon.

“The current situation does not help to finalize any new agreement. That is a fact,” he said.

“I’m sure until the (presidential) election, until the 26th of February, there will not be major announcements.”

Valcke also confirmed that he has arranged a meeting with concerned existing partners.

“Clearly, there were a number of sponsors, mainly three, Coca-Cola, McDonald’s and Visa, who… sent a letter to Fifa, asking for information,” Valcke added.

“Two or three days ago we received a letter from all of them offering to meet together, so there will there will be a meeting next month.”

{jcomments on}