FIFA Strike Asia World Cup Deal With DIKING
By Shantanu Srivastav | June 8, 2018
FIFA has named Chinese business clothing brand DIKING as another Asian regional supporter for the forthcoming World Cup in Russia.
Under the agreement, DIKING will enjoy a range of rights including brand association rights in Asia, LED board exposure during the tournament and access to tickets.
Lv Qi, Vice President of DIKING, said of the deal: “It is a great honour for DIKING being a part of the 2018 World Cup Russia. DIKING has a long tradition of sports marketing, we are the sponsor of a couple of football clubs.
“Being a Regional Supporter of the FIFA World Cup is a key step our sports marketing strategy. We all know that the FIFA World Cup is the most influential football event around the world, which fits the premium positioning of DIKING.”
FIFA Head of Sales, Franck Guignery, added: “FIFA are excited to have DIKING join our roster of Asian Regional Supporters for the 2018 FIFA World Cup Russia. This announcement is another strong sign of the increasing popularity of football in Asia and the global appeal of FIFA’s biggest event. Everything has been put in place for DIKING to leverage and maximize the best marketing platform possible, the FIFA World Cup.”