FIFA Partner with Sony to Launch 4K Services for 2014 World Cup

With the 2014 World Cup on the horizon FIFA and Sony are looking to develop  a range of 4K  services for the event. 

The deal will include production of the Official 2014 FIFA World Cup Film in 4K Ultra HD, impotent and produce three full matches in 4K to further promote the growth of 4K content.

Sony and FIFA will jointly produce the Official 2014 FIFA World Cup Film in 4K (Official 4K Film). The film will include a selection of games, ampoule including the final. The Official 4K Film is due to be distributed online by FIFA via 4K content distribution services after the 2014 FIFA World Cup.

oichi Kawachi, Vice President in charge of the FIFA Partnership at Sony, said: “We are very excited to offer an entirely new viewing experience at the greatest sport event in the world, the FIFA World World Cup. By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA, we will deliver a unique and totally compelling entertainment experience, conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers.”

FIFA Director of TV Niclas Ericson said: “FIFA has a proud track record in embracing innovation at our flagship competition, to make sure that football fans around the world receive the very best in match coverage and experience. We are excited by the prospect of working with Sony to incorporate 4K technology in our production plans. 4K will propel fans around the globe into a whole new viewing dimension and it marks the dawning of a new era in the broadcasting of sport.”

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