FIFA names Yadea as regional supporter in Asia for 2018 World Cup
February 8, 2018
FIFA World Cup 2018 has named Chinese company Yadea as one of its regional supporter in Asia.
As part of the deal, Yadea’s rights will include LED board exposure during the event, access to tickets and brand association rights for its region.
FIFA’s chief commercial officer, Philippe Le Floc’h said: “We are pleased to welcome Yadea to our line-up of Regional Supporters and are looking forward to working with them so that we can reach more football fans in such a major region for FIFA. Yadea appeals to young people and to a more sustainable lifestyle, two aspects that are extremely important to us.”
Yadea Technology Group president Liu Yeming said: “It is a great honour for Yadea to join as Asian Regional Supporter of the FIFA World Cup. Being one of the most watched sport events, the FIFA World Cup fits seamlessly with Yadea’s strategy of internationalisation and premium positioning.
“Yadea will set its regional promotional campaigns in motion in parallel to the 2018 FIFA World Cup in order to engage with fans, so that more and more people can have access to premium-quality, electric-powered motorcycles, bicycles and scooters and enjoy a greener life.”
