FIFA Names Egypt As Regional Supporter For World Cup

FIFA has named Egypt as an Official Regional Supporter of the World Cup in Russia, which got underway today.

Through the partnership, Egypt aims to promote itself as a global investment destination and hopes to attract more tourists to the country. Egypt has also launched a new dedicated microsite for the duration of the football tournament.

Dr. Rania Al-Mashat, Egypt’s Minister of Tourism, said: “This is the first FIFA World Cup that the Pharaohs have qualified for since Italia ’90 and ‘Egypt – Experience & Invest’ is determined to use this opportunity to showcase in a modern way the rich and rewarding diversity of tourism experiences that our country offers.”

FIFA Director Marketing Sales & Strategy, Iain Downie, added: “FIFA is delighted to sign with ‘Egypt – Experience & Invest’ as an Official Regional Supporter of the 2018 FIFA World Cup Russia. Similar to FIFA, whose aim is to enhance the appeal of football, Egypt – Experience & Invest’s main objective is to highlight the beauty of Egypt as a country and promote its economic investment possibilities. We are happy to have another strong stakeholder on board and cannot wait for the biggest show on earth to begin.”