FIFA Meets With Concerned Sponsors; First Reform Meeting Confirmed

August 21, 2015

World football’s governing body FIFA has held a meeting with commercial partners AB InBev, adidas, Coca-Cola, McDonald’s and VISA at their headquarters in Zurich to discuss their reform plans and other matters.

Several of the sponsors called for FIFA to conduct an independent reform following the ongoing corruption case which was becoming a concern for them.

Outgoing FIFA president Sepp Blatter confirmed that a Reform Committee would be set up to address these issues at a press conference last month when he officially announced he would be stepping down in February. 

FIFA released a statement after the meeting saying: “During the meeting, FIFA reaffirmed its commitment to transparency, reform, and collaboration with its valued partners.”

The sponsors released a joint statement which said: “Fifa provided the sponsors with updates on several topics. We reiterated our expectations for robust reform, and we will continue to engage with Fifa.” 

First Reform Meeting

Francois Carrard, who was appointed by FIFA to lead the FIFA Reform Committee, has confirmed that the first meeting will take place in early September.

“The first meeting of the 2016 FIFA Reform Committee will be held in the Swiss capital of Berne on 2-3 September 2015. No further comments on the meeting will be provided at this time,” he said.

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