FIFA Appoints ICON to Deliver Signage Programme for 2014 World Cup

July 26, 2013

ICON, one of the world’s leading event branding specialist, has been appointed by FIFA to deliver the signage programme for the 2014 FIFA World Cup Brazil., it was announced today.

The contract covers branding and wayfinding at all 12 stadiums, the International Broadcast Centre, Football For Hope Festival, airports and selected host city decoration and official hotels. The project is being run by a highly-experienced team based in Brazil with production services being delivered by a network of carefully selected partners in all of the host cities.

ICON Managing Director, John Francis, said: “One of the greatest legacy stories of such a momentous year for us is that the Olympics and Paralympics have given us a fantastic and probably unique platform to build our business around the world with new business such as FIFA contract in Brazil. There is a natural curiosity about who delivered the distinctive look and feel which was a central part of what made the Games so memorable.”

ICON, the company responsible for the entire London 2012 Look and Feel programme, also provided all the signage for the recent FIFA Confederations Cup Brazil.

During London 2012 ICON facilitated15,701 lamp post banners; 1100 feather flags; 321 backdrops; 92 kms of fence fabric for Olympic and Paralympic venues; 310 installers on a single day driving 60 vans; advising forty-nine local authorities in the UK on how to dress their towns and cities; sixteen 3D Paralympic logos and fourteen 3D Olympic rings.

ICON, which is now part of the recently formed Chime Sports & Entertainment (CSM) group, provides a wide range of branding-related services from signage to high-profile sponsor activation projects and the explosion of new business in this specialised sector has strengthened their operations in the UK, Europe, the Middle East and South Africa, and spawned new offices in Brazil – the venue for the 2016 Olympics and Paralympics – and Russia, the venue for the 2014 Sochi Winter Olympic Games and FIFA World Cup in 2018.