FIFA Appoint Editora Abril as Print Media Supporter of ’14 WC
April 27, 2011
Sao Paulo-based publisher, Editora Abril has become the official print media supporter of the 2014 Fifa World Cup.
In a deal which also incorporates the 2013 Fifa Confederations Cup, the company will carry tournament logos on a number of key titles, including signature soccer magazine Placar.
Additionally, Editora Abril will also be entitled to produce official publications for both competitions.
Both parties insist the partnership will not compromise Editora Abril’s editorial integrity, but will offer the group improved access for its range of news and specialist outlets.