FIFA and SAP Included onto Quality Digital Strategy Masterclass Panel

March 15, 2016

iSportconnect, the world’s largest private network for sport business professionals, is pleased to announce Rüdiger Müller, head of digital at FIFA and Bernd Huwe, business development director sports and entertainment at SAP as the latest panellists for the Digital Strategy Masterclass (formerly Digital Media and Technology Masterclass).

Müller and Huwe will be joining James Elliott, UFC Vice President and General Manager EMEA and Luis Goicouria, Senior Vice President of Digital Platforms and Media Strategy at the PGA TOUR whose participation at the event was previously confirmed.

The popular event will be delivered in partnership with Omnigon, the leading international digital consultancy within the sports, media and entertainment industries, at the Grange Wellington Hotel on 13th April.

This year’s edition will be focused on encouraging participation, discussing fundamental business questions and highlighting the challenges that face rights holders in sport, as they look to create value for fans and sponsors in a digital market that is changing at lightning speed.

The evolution of the publishing model, with larger platforms such as Facebook, Twitter etc., as dominant distribution platforms, creates opportunities and problems for content owners. This will be one of the several areas that we expect will provoke lively debate, and that will be of huge value to the guests who join us at The Grange.

Rüdiger Müller took over as Head of Digital at FIFA in March 2015, having worked previously in the Content team of the department, heading up a global editorial team and being in charge of the World Cup Content for FIFA Digital.

With 20 years of experience in the digital field, Müller has worked previously for various Institutions and Media Outlets in the Sport field (i.e. at Euro 2000, Sky TV in Germany, Sport1)

Bernd Huwe became the Business Development Director Sports & Entertainment in 2015 and has spent over ten years at the company in various roles including solution manager.

Prior to joining SAP, Huwe worked for companies such as Deutsche Telekom and Volkswagen.

The exclusive, invitation-only Masterclass series, is a unique gathering providing sports digital media and technology executives with the chance to learn from each other, hear industry insights, join in on discussions and network in a relaxed environment.

The discussions will be held without the press and under Chatham House rules, allowing for an open and free flowing debate.

Invitation policy: The Digital Strategy Masterclass is an exclusive invite only event to Heads of Digital Media, Technology, Marketing, Media and other similar positions from rights holders, Brands and Broadcasters.

To register your interest please contact Calum Watkins at

Sports Agencies, professional service providers & suppliers, please contact Nick Volante at for limited commercial opportunities.

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