FIFA Adds LUCI As Asia World Cup Partner

June 11, 2018

FIFA has named technology and entertainment company LUCI as the latest Asian regional supporter for the World Cup which starts this week.

Under the terms of the deal, LUCI will receive brand association rights in Asia, LED board exposure during the month-long tournament in Russia and access to match tickets.

“It is a great honour to become an Official Regional Supporter of the 2018 FIFA World Cup Russia. We appreciate FIFA offering us this opportunity,” said Kirin Li, CEO and President of LUCI.

“Just as football and the FIFA World Cup have been continuously evolving, the technology for watching football games should also evolve. Becoming an Official Regional Supporter allows LUCI to reach billions of global fans and showcase our state-of-the-art immersive experience.”

“FIFA are pleased to welcome LUCI to our line-up of Asian Regional Supporters for the 2018 FIFA World Cup Russia,” FIFA’s Head of Sales, Franck Guignery, commented.

“LUCI is a great brand that demonstrates what is possible today in terms of technological excellence, especially in the area of Virtual Reality. We look forward to supporting LUCI in bringing their brand to life at the 2018 FIFA World Cup. From the first match on June 14 until the final on July 15, the eyes of the world will be on Russia, and we are excited that LUCI will be joining us for this footballing celebration.”