Fiesta Mart Extends Dr Pepper Dallas Cup Sponsorship

Grocery chain Fiesta Mart will continue as the Official Grocer of the Dr Pepper Dallas Cup after agreeing a two-year extension to their partnership.

The Dr Pepper Dallas Cup is the oldest international youth soccer tournament and will celebrate its 35^th anniversary in 2014.

Fiesta Mart, the Texas-based grocery store, will now remain as an official sponsor of the tournament until 2015.

Fiesta Mart Spokesman, Rodrigo De Luna said: “Fiesta has always been a passionate supporter of the world’s game, and of both youth and families.

“We congratulate the Dallas Cup for over three decades of world-class excellence, and look forward to many more years of partnership.”

In celebration of Dallas Cup’s 35^th anniversary, Fiesta will be the Presenting Sponsor of a new tournament feature for 2014 which will highlight memorable past world cup moments from Dallas Cup alumni.

Dr Pepper Dallas Cup Executive Director, Andy Swift commented: “Our continued partnership with Fiesta will allow our fans to relive some of Dallas Cup alumni’s career defining moments.

“With our prominent alumni, including Landon Donovan, David Beckham and Clint Dempsey, having played in over 350 World Cup games, our fans are in for an inspiring trip down memory lane.”