FIBA Signs A Strategic Partnership With Wanda Until 2031

International basketball governing body FIBA has signed a strategic partnership with Wanda Group.

As part of the agreement, Wanda will continue as a global partner for the next 12 years, covering the next three World Cup cycles. As a global partner, Wanda will have global marketing rights to the next three cycles of the FIBA Basketball World Cups and World Cup Qualifiers, the Women’s Basketball World Cups, the FIBA Continental Cups and also the FIBA Youth World Cups.

Wanda will also receive exclusive marketing rights across a wide range of categories including real estate development, shopping malls, hotels, travel agencies, movie theatres, movie and film production and film studies and amusement and theme parks.

FIBA Secretary General Andreas Zagklis said: “Today is a very important day for FIBA, not only because it is the start of the FIBA Basketball World Cup but it is also the day of a landmark announcement and celebration of this strategic global partnership extension with the Wanda Group.”

“This 12-year extension confirms that Wanda and FIBA together think long-term and share the same vision. With this agreement, Wanda becomes one of the longest partners of FIBA in its 90 years of history.”

Wanda Group Chairman, Wang Jianlin said: “This strategic partnership between the Wanda Group and FIBA will greatly promote the development of basketball globally. It will also bring more top international basketball competitions to China and strengthen basketball’s position as the number one team sport in the country and contribute greatly to its development.”++