FIBA Sign Plethora of Sponsors for 2014 Basketball World Cup

European basketball governing body, FIBA have announced a number of sponsors for their flagship competition, the 2014 FIBA Basketball World Cup. 

Beko were announced as the presenting sponsor of the tournament at an ‘Executive Summit’ in Alcobendas, Spain.

Also Four leading Spanish companies – CaixaBank, Endesa, Iberia and San Miguel – all of which have obtained the exclusive status of Event Sponsors. While Mutua Madrilena and Halcon Viajes, have both signed up as National Supporters.

These companies join FIBA’s seven long-term Global Partners: bwin, Champion, Intersport, Molten, Peak, Tissot and Turespana.

All companies have been granted exclusive communications rights in their respective product categories for this event.

FIBA President Yvan Mainini said: “In a period when people regularly raise concerns about the state of the economy – especially in Europe – it is extremely encouraging to be able to count on a great group of companies. FIBA and FEB not only rely on their financial contributions, but just as importantly will need their promotional support to make the 2014 FIBA Basketball World Cup a resounding success worldwide.”

FEB President Jose Luis Saez explained: “From the outset, it was our objective to grow the World Cup on two levels: the duration and scope of the event. With the road to the World Cup starting now, we extend the event from two weeks to 500 days.

“With the international campaign, we take the event outside of Spain and around the globe. We are very happy about the great co-operation with FIBA and look forward to working with them and all companies gathered here today to make this an unforgettable event.”