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FIBA extends Ganten agreement until 2027

September 11, 2023

FIBA and Ganten have agreed to extend their strong collaboration until 2027 and the FIBA Basketball World Cup, which will take place in Qatar.  

The extension of the partnership was marked with a special ceremony during the FIBA Basketball World Cup 2023 Semi-Final game between Serbia and Canada at the Mall of Asia Arena in Manila.

Asia’s leading natural mineral water brand, Ganten, has enjoyed principal commercial rights and exclusivity in the water category across all FIBA competitions since 2018.

During the FIBA Basketball World Cup 2023, Ganten supplied more than 270,000 liters of water in the three host countries. Ganten also provided reusable bottles for players at all 92 games of the World Cup and enjoyed strong brand exposure on the new innovative LED backstop units.

For many years, Ganten has been partnering with high-end sports events, connecting with consumers through sports and actively supporting the development of basketball. Having partnered with the domestic CBA league in China for many years the relationship with FIBA has seen them able to focus on simultaneously growing the sport and their brand worldwide. Ganten has leveraged its outstanding supply chain capabilities to export products to nearly 30 countries and regions.

Frank Leenders, FIBA Media and Marketing Services Director General, said: “We are really happy to announce the continuation of our partnership with Ganten as we have had an impressive collaboration with them since we joined forces in 2018. At events like the FIBA Basketball World Cup, which has taken place across three host countries, it is crucial for partners to activate both on the grand stage and within local communities.”

He continued: “Our successful activations with Ganten have brought a range of benefits to both organizations, and we are determined to continue offering the best possible experience at all of our events.”

Ms. Meihua Wang, General Manager of Ganten Brand Center, said: “Over the past six years of collaboration, Ganten has been providing high-quality natural mineral water to FIBA events worldwide, ensuring that players stay in their best shape during the games, contributing to the success of these events.

“Ganten and FIBA have advanced the development of global basketball together and built a strong friendship. This renewal is not just a business partnership but also a commitment to sport and social responsibility. Ganten aims to continue to actively promote basketball globally, providing exciting experiences for fans worldwide.”

This agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.

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