FIBA agree nine-year Tencent deal

FIBA has announced a nine-year integrated partnership with Tencent, the Chinese digital company.

The multi-faceted agreement involves digital media rights as well as the hosting of the FIBA.com website in China. 

The extensive FIBA event coverage will highly benefit from the introduction of FIBA’s new competition system and include the FIBA Basketball World Cups 2019 and 2023 and their Qualifiers, the FIBA Asia Cups 2017, 2021 & 2025 and their Qualifiers, as well as the FIBA Women’s Basketball World Cups, all other continental Cups (Men and Women) and Youth World Championships. 

Patrick Baumann, FIBA Secretary General and International Olympic Committee (IOC) Member, said: “FIBA is extremely excited to enter into a long-term agreement with Tencent to further the promotion and development of basketball in China. Tencent is one of the biggest companies in the world in its sector just as basketball is one of the most popular sports. The partnership is a vital part of FIBA’s ongoing strategy and basketball fans in China will be able to see a feast of high-level basketball events and additional programming over the coming years.”