FIBA 3X3 joins forces with Karl Lagerfield to engage new audience
April 18, 2024
FIBA 3×3 and KARL LAGERFELD have announced a unique partnership for the FIBA 3×3 2024 season that celebrates the urban culture of basketball and the global influence of KARL LAGERFELD’s iconic style and spirit. The collaboration will connect the world’s number one urban team sport with the world of fashion for the very first time.
As part of the collaboration, KARL LAGERFELD and FIBA 3×3 will collaborate with 3×3 players from different teams and countries to highlight their enthusiasm, urban street culture, and the vibrant array of communities they represent. Engaging intimately with this specific angle of urban culture through 3×3 and drawing from FIBA’s international audience which spans diverse cultures and communities.
“I am very proud to collaborate with FIBA 3×3,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “Embrace the present and invent the future,” is our mantra, which strongly matches the ethos of this emerging sport. We believe that fusing our iconic DNA with the 3×3 urban twist will prove extremely exciting to KARL fans around the world, and we hope that bringing our innovative vision into the mix is going to prove inspirational for both the fashion and sports industries going forward.”
“We are delighted to partner with KARL LAGERFELD for this exclusive collaboration, which will engage new audiences in 3×3 basketball. Together, we share a commitment to innovation and to embrace the cultural influences that transcend sport and fashion. The urban spirit of the KARL LAGERFELD brand aligns perfectly with the dynamic, fast-paced nature of 3×3 basketball.” Alex Sanchez, Managing Director, FIBA 3×3.
Fans can look forward to a range of events and promotions throughout the season, blending 3×3’s playful spirit with KARL LAGERFELD’s signature contemporary style. The partnership launched with customised collaborations during the Qualification Tournament in Hong Kong on 12-14 April and will continue with the Qualification Tournaments in Japan and Hungary on 17-18 May, spotlighting the dynamic energy of 3×3 basketball and engaging with an enthusiastic global audience.
