Fiat Official Sponsor of the 2012 UCI BMX World Championships

By Community | May 12, 2012

Fiat will be the official sponsor and vehicle supplier of the 2012 UCI BMX World Championships in Birmingham.

The Italian car manufacturer will supply the ‘hot seat’ which hosts the rider with the leading time during the time trial event.

In keeping with downhill mountain biking and skiing, the ‘hot seat’ is the place where the leading rider sits throughout the timed event waiting to see if their time is beaten.

The 2012 World Championships takes place between May 24-27 at the National Indoor Arena and will attract 2,000 riders from all over the world.

Jonny Clay, Event Director, said: “We’re delighted to have Fiat on board for the Championships. As a partner of British Cycling they have been a generous supporter of our major sports programme in recent years and we’re proud to have them involved once again for this event.”

Elena Bernardelli, Marketing Director for Fiat Group Automobiles UK Ltd, said: “We are delighted to be supporting the UCI BMX World Championships. Fiat is already a big fan of cycle sports –  we sponsor British Cycling – and the BMX discipline is among the most exciting of them all. I am sure the Birmingham event will be a great success.”

Home favourites Shanaze Reade and Liam Phillips will be aiming for world titles in their final major outings prior to the London 2012 Olympics and points gained there will count towards qualification for the games.