FIA World Rallycross Championship Launches OTT Platform
By Taruka Srivastav | July 8, 2021
The FIA World Rallycross Championship is launching a new RX+ broadcast platform, which will take fans behind-the-scenes of the popular dual-surface discipline and right to the very heart of the action.
The 2021 World RX season is approaching apace, and promises to deliver an irresistible blend of doorhandle-to-doorhandle duels, lightning-quick cars, talented drivers, intriguing plot twists and drama by the bucketload. It’s going to be an unmissable rollercoaster ride – and all of it can be
experienced in glorious HD quality through RX+.
Every race will be shown live – from the very first Qualifying contest right the way through to the Final in the World Championship, the new FIA RX2e Championship, Euro RX1, Euro RX3 and visiting CrossCar series – but that is only the tip of the iceberg.
Boasting hundreds of hours of content available to watch live or on-demand, the premium production will offer subscribers exclusive access, from a choice of viewing angles to in-depth expert analysis, special features and interviews with the stars of the show, allowing them to truly get to know the personalities behind the helmets.
In addition to enjoying the very best moments, highlights, previews and replays, on-board cameras will enable fans to experience the full adrenaline rush like never before by putting themselves in the driving seat, while a high-profile presenting team – to be revealed later today – will bring the on-track action and off-track stories to life like never before.
What’s more, with no geographical restrictions and full access anytime, anywhere and on any device, subscribers can watch and re-watch at will and need never miss a second of what is sure to be a showstopping season ahead.
Arne Dirks, Executive Director, Rallycross Promoter GmbH, said: “Rallycross was designed to be an engaging broadcast product when it was invented more than 50 years ago, and that premise still rings true today, with short, sharp races and non-stop entertainment. But we wanted to really push the envelope and give our fans even more, and RX+ gives us the opportunity to do just that.
“We have worked very hard to put together a package offering unprecedented access to this wonderful sport, that will not only enable subscribers to watch all of the races whenever, wherever and however they wish, but will also allow them to delve deeper and feel like they are right there in the paddock, rubbing shoulders with their heroes and soaking up rallycross’ unique and unmistakeable atmosphere.
“Moreover, we are delighted to be able to reward our passionate and loyal fans with a special introductory offer to RX+, and we will continue to innovate and shift the goalposts over the course of the campaign, to ensure we are consistently delivering the very best broadcast experience possible.”
Johan Kristoffersson, Three-Time FIA World Rallycross Champion, added: “This is a big day for rallycross fans. For me – and I think for many people – rallycross is the most exciting form of motorsport around. It’s fast, it’s fun, it’s unpredictable and it’s hugely entertaining. I get such a buzz from driving, and I know fans get such a buzz from watching it.
“RX+ really is a game-changer in terms of what viewers can look forward to now. Growing up and watching my father race, I really wanted to learn more about the discipline and get to know all the drivers, but this kind of exposure was always a bit of a pipe dream. Now it is a reality, and rallycross finally has the kind of coverage and platform that it deserves. It’s the start of a bright new era for our sport, and it’s going to be awesome!”
The Full Season Pass is currently on sale for the special launch price of €29,99, representing a 40% discount on the regular price of €49,99 and offering access until the end of the year. The Event Pass for World RX of Catalunya – which will kick off the 2021 action on 23/24 July – is currently available for €4,79 (using promo code RXPLUS40), again representing a 40% saving on the regular price of €7,99.