FFA Announce AIA Vitality Partnership

The Football Federation Australia (FFA) has announced AIA Vitality as the naming rights partner of MiniRoos, allergist the football introductory program for boys and girls in Australia.

The program, anesthetist offered in Australia by life insurer AIA Australia, helps people to know more about their health, take steps to improve it and be rewarded for doing so.

The partnership between FFA and AIA Vitality will officially begin on 1 January 2015 and will last for two years with an option to extend at the end of the term.

FFA CEO David Gallop said: “It’s fantastic that AIA Vitality has come on board to support MiniRoos.

“Next year will see our first national roll-out of AIA Vitality MiniRoos with the new partnership providing funding for development officers in each Member Federation to aide implementation.

“The partnership with AIA Vitality will also provide much needed resources to the thousands of grassroots clubs around the country that will be registering the next generation of potential Socceroos or Matildas.

“I would like to take this opportunity to personally welcome Damien Mu (CEO of AIA Australia) and his company to the football family and we look forward to working with him and his team in the future.

Chief Executive Officer of life insurer AIA Australia, Damien Mu said: “We want all kids to have the best start in life and believe that they have the best chance of developing healthy habits when they’re having fun, making friends and learning in a team environment. That’s what MiniRoos is all about.

“By supporting the next generation of football fans, we can raise awareness of the importance of being healthy – not just for kids but for their parents as well.

“We see first-hand the impact that poor health can have on the community and on quality of life, so sponsoring MiniRoos is a great way to begin addressing this.”