Adidas Feyenoord Football Soccer Sponsorship

Feyenoord extends strategic partnership with Adidas until 2023

By Shantanu Srivastav | February 6, 2018

Feyenoord has announced the renewal of its strategic partnership with Adidas until 2023.

As part of the new deal, Feyenoord and Adidas apparel is exclusively available through Feyenoord’s official retail channels.

Gavin Thomson, Senior vice president region west, Adidas Western Europe, said: “ We are enormously proud of this new contract with Feyenoord. The club, the city, the supporters, it all fits perfectly with the Adidas brand.

“Furthermore, the success of the shops and the online store has vastly exceeded our expectations. These are the main reasons to renew the contract and extend the contract term. We are looking forward to all the great things to come.”

Mark Koevermans, Feyenoord’s commercial director, added: “Adidas is a leading brand worldwide in football and suits this club wonderfully.

“From the very first day we have had a very positive response from fans to the brand and that is now shown by the popularity of the shirts and other match-day and training apparel. We are especially proud that Adidas has shown faith in us going forward with this greatly improved agreement.”

Adidas Feyenoord Football Soccer Sponsorship