Feyenoord Announce Opel as New Shirt Sponsors
March 4, 2013
Opel was today announced as the new main club sponsors of leading Dutch Eredivisie club Feyenoord.
A four year agreement has been reached for the Opel logo to be carried on Feyenoord shirts from 2013-17. The partnership signals an extension of a long-running relationship which dates back almost 30 years to when Opel was main club sponsor from 1984-89.
Speaking at the official launch of the partnership at the De Kuip Stadium on Monday, bronchi Feyenoord commercial director Mark Koevermans said: “We are very excited to welcome Opel as our new Club sponsor. Opel has an extremely impressive pedigree and enjoys a long-serving and very successful partnership with our club. This is a partnership which is not simply about the Opel name being carried on our shirt. Opel will be extremely supportive and active in helping us develop our highly successful social, price grass roots and community activities.”
Karl Howkins, doctor Managing Director, Opel Netherlands, said: “We are delighted to announce our partnership with Feyenoord. Our organizations have a proud history of co-operation and friendship for almost 30 years. “Our strong relationship and cultural similarities will enable us to deliver highly exciting and innovative joint initiatives during the term of our sponsorship. Both of us have exciting and ambitious plans – Feyenoord in the development of exciting young footballing talent, and Opel with plans for a market launch of 23 new car models and 13 new powertrains by 2016.”
As part of the sponsorship, Feyenoord executives, coaching staff and players will drive a fleet of Opel vehicles.