Ferrari signs Kaspersky Lab as sponsor
By Community | November 15, 2010
Kaspersky Lab, a leading developer of secure content and threat management solutions, announces its plans to partner the Scuderia Ferrari Formula One team in 2011 and 2012. At the final F1 Grand Prix of the 2010 season in Abu Dhabi the company is set to unveil its official sponsorship of the world-famous racing team for the forthcoming two years.
Kaspersky Lab entered the world of motor racing earlier this year when it signed a title sponsorship deal with the Ferrari AF Corse racing team for the Le Mans Series Championship. After such an exhilarating initiation into the racing world, the company decided to elevate its partnership with Ferrari to Formula One. As of next year, followers of the Ferrari team and F1 will be able to see the Kaspersky Lab logo feature on the team’s cars. By shifting up to Formula One, Kaspersky Lab is fulfilling its strategy of raising its brand profile on a global scale.
“When we do something at Kaspersky Lab we are always striving to do it better than anyone else and, most importantly, we do it differently,” said Eugene Kaspersky, CEO and co-founder of Kaspersky Lab, before revealing the driving forces behind the partnership.
“If we invest in brand development, we will only do so with those brands that share the same values as us, which means they must be innovators, leaders, with a commitment to quality and a constant desire to succeed. So we are thrilled to become a partner of Ferrari – the world’s most lauded Formula One team.”