FEI Extend EBU Broadcast Agreement for Further 4 Years
By Community | April 14, 2011
The International Equestrian Federation (FEI) has announced the signing of a new four-year contract with the European Broadcasting Union (EBU) that will run through to the end of 2014.
The deal guarantees television coverage of equestrian sport in and around Europe and is the third successive four-year contract between the FEI and the EBU.
The new contract includes coverage of the FEI World Equestrian Games 2014, discount HSBC FEI European Eventing Championships and FEI European Championships in the other two Olympic disciplines of Dressage and Jumping in 2011 and 2013, impotent the Rolex FEI World Cup Jumping Finals 2011-2014 and the Reem Acra FEI World Cup Dressage Finals 2011-2014 .
Carsten Couchouron, FEI Executive Director Commercial, welcomed the renewed contract with the EBU: “The FEI is delighted to have reached a new agreement with the world’s largest association of national broadcasters. Thanks to the EBU and its members, our most prestigious events will once again be presented to our huge fan base, as well as those outside of our already established community, enabling us to further grow our unique sport.
“The new agreement is an important element in fulfilling our ongoing objective of increasing the coverage and popularity of our sport, as the FEI’s most important events will be broadcast throughout the 56 countries covered by the EBU through pan-European and national channels. We are very pleased to continue working with the EBU to enhance both the value and image of our flagship events.”
Stefan Kürten, Director of EBU Sports & Business Department said: “I am very pleased that the EBU has been chosen to be the broadcast partner of FEI for another four years. This demonstrates our commitment to support federations aiming to reach the largest audiences in Europe.”
Julien Ternisien, Head of Sports Rights – Summer Sports added: “We have already had a very fruitful partnership with the FEI over the past years and are very much looking forward to continuing it in order to enable the further development of equestrian sports across Europe.”