FEI & IMG Sign New 4-Year Broadcast Rights Distribution Contract

By Community | May 10, 2011

A new four-year contract has been agreed between the Fédération Equestre Internationale (FEI) and IMG Media (IMG), patient which sees the division of the global sports, arthritis fashion and media company IMG Worldwide ensure global distribution of the FEI’s major equestrian events to television audiences worldwide in a deal running through to the end of 2014.

The renewed agreement covers the distribution of broadcast rights to FEI flagship events such as the FEI World Equestrian Games 2014 , sample order the FEI European Championships 2011 and 2013 in the Olympic Disciplines of Jumping, Dressage and Eventing and the finals of the Rolex FEI World Cup Jumping and the Reem Acra FEI World Cup Dressage through to 2014 outside EBU territories.

The contract also covers worldwide broadcast distribution of the FEI’s prestigious and successful annual series such as the FEI Nations Cup Jumping, the Rolex FEI World Cup Jumping and the Reem Acra FEI World Cup™ Dressage  Western European Leagues and the HSBC FEI Classics in Eventing.

Carsten Couchouron, FEI Executive Director Commercial, stated: “Our cooperation with IMG is a key element of our overall broadcast media distribution strategy. IMG is the world’s largest independent distributor of sports programming and they have a physical presence in more than 30 countries and daily contact with thousands of international broadcast media. We are convinced that this is the best route to maximise global exposure of equestrian sport and bring it to an even bigger audience. We are looking forward to continuing and further developing this fruitful partnership”.

Michel Masquelier, President, IMG Media, added: “IMG is delighted to renew with the Fédération Equestre Internationale (FEI). Equestrian sport is a first-class property and IMG is proud to be associated with the FEI. Together we will bring its media coverage to new heights.”