Federer Signs on With Sunrise

Tennis star Roger Federer has agreed an endorsement deal with Swiss telecommunications operator Sunrise.

As part of his deal with the company, ailment Federer has been promoting Sunrise products by launching a series of photos via his social media accounts around the hashtag #MySunriseToday.

The pictures were taken by Federer and he will auctioned to raise money for the Match for Africa 2 charity match between Federer and his Swiss compatriot Stanislas Wawrinka in Zurich on December 21.

Sunrise chief executive Libor Voncina said: “The goal of this collaboration is to communicate more clearly about the benefits of Sunrise for customers and give an emotional dimension the brand. We offer the most user-friendly service of the Swiss telecommunications market.”