FC Pune City Unveil New Brand Identity for ISL, Reveal Fiorentina Tie Up

Newly launched Indian Super League (ISL) franchise FC Pune City have launched their brand identity.

FC Pune City has further announced a strategic tie-up with Italian football major, ACF Fiorentina, and signing up former Juventus star David Trezeguet as the Team’s marquee player.

Gaurav Modwel, CEO of FC Pune City said, “Indian football is at a point of inflexion, and FC Pune City shall leave no stone unturned in our endeavour to fulfil millions of dreams of players, fans and of football lovers. We shall uphold our motto of Passion, Honour and Glory on the pitch and off it as well – by engaging with the community and working purposefully at grassroot level. Our partnership with ACF Fiorentina is a step in this direction.”

According to Sandro Mencucci, CEO, ACF Fiorentina, “It is indeed a great opportunity for us to associate with FC Pune City, as it is a platform for us to nurture football talent amongst India’s youth. Pune is a young and vibrant city in India and is a great destination, synonymous to the definition of football – young, vibrant, global and youthful. ACF Fiorentina has tirelessly worked towards growing the level of football in Italy and through this tie-up we only hope to help the much needed growth of the wonderful sport of football in a country as beautiful and lively as India.”

The Indian Super League, set to kick off in October 2014.