FC København becomes first Nordic club to partner with Dugout
November 2, 2017
FC København has today become the first Nordic football club to partner with digital football platform Dugout.
Dugout, which launched last year, provides football fans with exclusive behind-the-scenes content, free of charge, and has partnerships with a total of 67 clubs.
Dugout Executive Chairman, Elliot Richardson, said: “We’re really excited to welcome FC København to the Dugout platform. We have made significant steps over the past year, signing our first National Football Federation and League, and our first Nordic club is another example of Dugout’s progress.
“The game today is truly global and fans don’t just want to watch matches in their own country – they want to follow their favourite clubs and players across the world.
“That’s what Dugout offers – unrivalled access for fans to see behind the scenes of the clubs and into the lives of the players. Thanks to Dugout, fans can now access the best content from FC København, both on and off the pitch, for the first time.”
Jes Mortensen, Head of Press at F.C. København, added: “We are excited to join Dugout as the first Nordic Club. Dugout is platform of the highest quality and with some great content and we look forward to being part of that and sharing stories and content about F.C. København in a forum with the biggest clubs around the world.
“We hope that football fans will enjoy visiting F.C. København on Dugout and experience our club, our stadium and our fans.”
— F.C. København (@FCKobenhavn) November 2, 2017
Dugout also boasts partnerships with over 100 high-profile footballers – including Pele, Gareth Bale, Patrice Evra, Javier Mascherano, Edison Cavani, Dele Alli and more.
Each club and player has a dedicated Dugout profile to upload content and interact with fans, giving users a personalised experience based on the clubs and players they follow.