FC Kaiserslautern Renews SportFive Marketing Partnership

Bundesliga 2 team FC Kaiserslautern and SPORT FIVE have extended their cooperation for a further six years until 2020.

The German sports rights agency will continue to oversee the overall marketing of the team, cough stadium advertising, shirt sponsorship and hospitality programs. As an additional right SPORT FIVE will also facilitate the future marketing of third-party events in the Fritz-Walter-Stadion.

“We have taken the time necessary to achieve a sustainable and economically best possible result for the club. FCK is set up with the new marketing agreement in this area optimally for the future. The tender for the marketing rights has shown that the FCK as a club and as a brand is a highly regarded, “explains Fritz Grünewalt, Chief Financial Officer of the 1st FC Kaiserslautern and adds that” the bids and the result obtained are evidence that The association positioned economically serious and the recovery is generally well advanced. “

Philipp Hasenbein, Managing Director of SPORTFIVE GmbH & Co. KG: “We are delighted to continue our successful partnership with the 1st FC Kaiserslautern in the long term. Together, we intend to further develop the 1 FC Kaiserslautern in the coming years as the authentic brand and raise the marketing to a new level. “