FC Bayern Munich Extend Deal With One World Sports
February 23, 2016
German Bundesliga giants Bayern Munich and American global sports network ONE World Sports have agreed a multi-year partnership extension.
The renewed agreement will see the network retain its rights to carry the club’s content exclusively in North America.
The content includes FC Bayern’s international magazine show, matches, highlights and interviews.
Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, said: “As we continue building our fan base in the U.S., renewing our partnership with ONE World Sports gives us access to a large audience of passionate American soccer fans.”
Alexander “Sandy” Brown, President & CEO, ONE World Sports added: “We are thrilled to extend our relationship with FC Bayern Munich, one of the most popular brands in all of sports.
“The allure of sports, especially global sports, is not only about the wins and losses but learning about the personalities on the pitch and what drives their passion to compete, which is exactly the content our collaboration provides our audience.”
{jcomments on}