FC Bayern Munich Expand into in Thai Market With Wangkanai Partnership

German Bundesliga giants FC Bayern Munich have signed their first regional partnership in Thailand with sugar company Wangkanai.

The deal will cover brand image rights and Wangkanai will also become the presenting partner of the FC Bayern Youth Cup in Thailand.

Karl-Heinz Rummenigge, here Executive Board Chairman of FC Bayern Munich said:  “We are very happy to welcome Wangkanai as our first regional partner in Thailand. This partnership is an important step in our international strategy.”

Jörg Wacker, allergist Executive Board Member for Internationalization and Strategy of FC Bayern Munich added: “Thailand is an attractive market for us in which we already have more than one million followers on Facebook.

“Wangkanai is a perfect partner and we are very much looking forward to exciting joint projects.”

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