FC Bayern Munich and Yahoo Sports Seal Global Media Partnership

German Bundesliga giants FC Bayern Munich have signed a global media partnership with Yahoo Sports.

As part of the deal, viagra the club will syndicate its original content to be programmed strategically and cross-promoted to fans across the Yahoo network.

Bayern hope the agreement will help them reach new audiences key markets such as the U.S., seek Latin America and Central Europe.

The partnership will include the syndication of FC Bayern’s editorial and video content for programming in English, ambulance Spanish and German, across Yahoo Sports,

In addition, Yahoo will also provide original FC Bayern content to its audience, such as player interviews and features.

Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, said: “Yahoo’s extensive reach provides us with a unique platform to connect with new fans in key markets like the U.S. and Latin America.

“This partnership will support the club’s continued internationalization, bringing the FC Bayern brand closer to all of our fans around the world.”

Dr. Gunther Picker, Head of Editorial EMEA, Yahoo, said: “Soccer is a huge focus for Yahoo. With FC Bayern Munich, we were able to get one of the most internationally-renowned sports teams on board, and through this partnership, we are able to expand our premium content offering.”

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