Bayern Launch Multimedia Lab
By Shantanu Srivastav | May 17, 2018
German football giants Bayern Munich have launched a new multimedia subsidiary.
FCB Digital & Media Lab will improve the club’s digital expertise. It will also offer data and media services to third parties.
The lab will be in operation for the start of the 2018/19 season. It will incorporate Bayern’s existing editorial activities across social media, website, TV and print, as well as their production, digital marketing, CRM, IT and technology divisions.
The club’s Director of Media, Digital and Communications, Stefan Mennerich, is to become Managing Director of the new venture.
He said of the lab: “Through FCB Digital & Media Lab we are looking to further extend our enormous media penetration. As a result, that will also support our internationalization and bring in further funds in the areas of media, merchandising and sponsorship. We will also offer our infrastructure and our know-how as a service to third parties.
“The basis of our work is always the content we produce and offer with our teams worldwide. That means we can bring our team, our tradition, and our brand to life worldwide to enthuse FC Bayern supporters and win new ones.”
Bayern Munich Chairman, Karl-Heinz Rummenigge, added: “Medialisation and digitization are crucial for the future of FC Bayern. With the launch of a digital and media subsidiary, we want to bring together our know-how and strengths to further extend the leading role played by FC Bayern in this area.”
The Bundesliga title holders face Eintracht Frankfurt in the German League Cup final this weekend as they look to complete a domestic double.