FC Barcelona Tunes In An Engagement Alliance With Sony Music
August 7, 2019
FC Barcelona have signed a collaboration agreement with Sony Music for the creation of audio and video content as well as entertainment experiences.
Through their collaboration, both entities will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport.
The collaboration agreement encompasses the world of sports and music. This new venture with Sony Music is part of the club’s goal of proactively partner with entities that share its values and philosophy. Through this initiative Barça will have the opportunity to connect with its fans through multiple types of experiences that will combine football stars and big-name music artists.
In addition, as part of the FC Barcelona US Tour, the Barça Fest Miami will be held on Tuesday at BayFront, an event aimed at fans featuring two artists from the record label: Play-N-Skillz, and Pedró Capó, who wrote ‘Calma’, one of the hits of the summer.
In the coming months, other specific projects will be revealed, involving the presence of artists at events organised by Barça; shared contents with participation of artists from the Sony Music label and the club’s players; in addition to the use of the Sony Music catalogue for content produced by the club’s different channels.
Josep Maria Bartomeu, president of FC Barcelona said: “We are very proud to be joining forces with Sony Music, one of the biggest entertainment companies in the world. With this initial collaboration agreement we intend to improve the fan experience for our supporters through musical content and innovative audiovisual materials.”
Afo Verde, Chairman & CEO, Sony Music Latin Iberia said: “We are very excited and looking forward to our prestigious partnership with the FC Barcelona organization. It gives both parties a unique platform to tell stories by combining music and sports. I’m sure that music and Barça fans will enjoy this amazing collaboration”.