FC Barcelona Picks Avery Dennison To Supply Numbers
By Shantanu Srivastav | August 9, 2018
FC Barcelona has signed a global deal with Avery Dennison, a world leader in adhesives and packaging technologies, to be the global supplier of the club’s name and numbers shirt customisation.
Under the licensing deal running until 2022, California-based Avery Dennison, a Fortune 500 company ($6.6 billion sales in 2017), will produce millions of names and numbers for the club over the next four years.
The company’s products include numbers on the back of player jerseys that have an aerated enhancement to ensure they are extra breathable, which can help improve player performance.
Rubén Benseny, Licensing and Merchandising Director at F.C. Barcelona, said the new deal will enable the clubs to benefit from Avery Dennison’s new technologies “to up the partnership to a global level.”
“We are proud to partner with F.C. Barcelona, one of the biggest clubs in world football,” said Nikita Jayasuriya, Global Director and Head of Team Sport at Avery Dennison. “We offer a first-class service with speed and high-quality products, specifically tailored for the players and fans.”